The Wyandotte Winery Blog
Nov
23
By: robcool | Discussion (2)

Valerie and I have been working with our friends and helpers Julie and Kathy to come up with a mission statement to guide us at Wyandotte.  If you are not familiar with a mission statement, simply stated it is a short written statement of purpose that guides the actions of an organization.  I am proud to say that we are ready to unveil our mission statement.

Our Mission: 

Wyandotte Winery is passionate about producing exceptional, handcrafted wines of the highest quality. We offer a fun and inviting atmosphere for our guests to learn about and enjoy our outstanding wines.

Now, you certainly may be asking yourself, “So what?”  Let me try and tell you why we think this is important.

First, it spells out what is important to us.  We want to be a place where people can have fun, a place where they can come and learn about wine without feeling intimidated.  Valerie and I are committed to this idea.  No matter how big we get, no matter what decisions we make for the business, this will always be the way we shape the winery.  We often say people come in customers and leave as friends, and it is our goal to always be that way.

Second, we are passionate about making exceptional wines, but only in the context of what our customers can and will enjoy.  Not only are we focused on making good wine, but on making a wide variety of wines so that everyone that comes in the door can find something they like.  Quality wines are only a good thing if there are people who can enjoy them.  It is like composing a great symphony, but never having it heard.  If you make the best wine in the world, but noone wants to drink it, what good is it?  Grape wines, fruit wines, dry wines, sweet wines.  All made with the same attention to quality, and none are considered less important than another.

Our mission statement will be our guide over the next several years as we make decisions about the direction of the winery.  We want you to check us on it.  If we do something that you believe is not consistent with our mission, let us know.  Ultimately it is our customers and friends who decide if we are doing the right things at Wyandotte.